Giuseppe cages himself on Clapham Common

Giuseppe cages himself on Clapham Common

Today is International Dog Day and I will be spending the day in a cage by the Clapham Common Bandstand, to raise awareness for dogs in need of rescue and rehoming.

The UK is currently in the midst of a dog welfare crisis - fuelled by the continuing rise in puppy farms and backyard breeding, and compounded by the shift in post-pandemic back-to-office working, new dog owners being unable to cope with behavioural issues and the cost of living crisis. Dogs are being abandoned or handed into rescue and rehoming centres in alarming numbers. 1 in 4 centres now face having to turn dogs away and many smaller centres have closed permanently. 

There are thousands of dogs in UK rescue and rehoming centers who are waiting to be adopted or fostered into a loving home right now. I hope this will help raise awareness and encourage people to adopt or foster a dog from any one of the amazing charities we have here in the UK; All Dogs Matter, Blue Cross, Many Tears and Battersea Dogs, to name a few.

I'm the founder of muthapuppa, a social enterprise on a mission to rescue the thousands of dogs who are homeless, sick or suffering from abuse across the country. We want to tackle the dog welfare crisis head-on by building the first of many rescue and rehoming centres for dogs, to provide help on the ground and take pressure off existing centres.

Instead of just relying on donations to fund the centres, we've launched, an online shop where you can get healthy and sustainable dog products, delivered right to the door. 100% of profits from everything you buy go toward funding the rescue and rehoming centres. muthapuppa also supports the above-mentioned charities via our profits and donations.

muthapuppa is more than just a pet shop. We’re on a mission to rescue dogs, and every time you shop with us, you’ll help rescue them too. muthapuppa is entirely self-funded and we're 100% reliant on public support to help us on this mission to make sure every dog in need, is rescued.

Consider adopting or fostering a dog from any one of the above mentioned charities.

Learn more about the muthapuppa mission

Shop online at and get 10% off on International Dog Day when you enter code DOGDAY at checkout. Offer ends midnight.

Donate via JustGiving


Giuseppe x